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Thinking positively : using positive affect when designing health messages / Jennifer L. Monahan
Analítico
Availability
No copies available
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2.
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Health communication : from theory to practice / Renata Schiavo
Monografia
Publication
San Francisco : Jossey-Bass, 2007
Description
XXIV, 436 p. : il. ;
23 cm
LocationBiblioteca Egas Moniz
Availability
Available (2).
Reference (1).
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Motivation to attend to health messages : presentation of content and linguistic considerations / Roxanne Louiselle Parrott
Analítico
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Fishing for sucess : using the persuasive health message framework to generate effective campaign messages / Kim Witte
Analítico
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Reaching young audiences : developmental considerations in designing health messages / Erica Weintraub Austin
Analítico
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Designing messages for behavioral inoculation / Michael Pfau
Analítico
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Fear appeals in health promotion campaigns : too much, too litle, or just right? / Jerold L. Hale, James Price Dillard
Analítico
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Using research to inform campaign development and message design : exemples from the "America responds to AIDS" campaign / Glen J. Nowak, Michael J. Siska
Analítico
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Moving people to behavior changer : a staged social cognitive approach to message design / Edward W. Maibach, David Cotton
Analítico
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10.
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Choosing audience segmentation strategies and methods for health communication / Michael D. Slater
Analítico
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The gatekeeping process : the right combinations to unlock the gates / John McGrath
Analítico
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Encouraging risk reduction : a decision-making approach to message design / David R. Holtgrave, Barbara J. Tinsley, Linda S. Kay
Analítico
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Supplementing health messages : recent developments in informing patients about their prescription drugs / Sharon Lee Hammond
Analítico
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Use of database marketing and consumer-based health communication in message design : an example from the office of cancer communications' "5 a day for better health" program / R. Craig Lefebvre... [et al.]
Analítico
Availability
No copies available
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15.
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Designing health messages : approaches from communication theory and public health practice / ed. lit. Edward Maibach, Roxanne Louiselle Parrott
Monografia
Publication
Thousand Oaks : Sage, 1995
Description
XIII, 304 p. : il., quadros ;
22 cm
LocationBiblioteca Egas Moniz
Availability
Available (1).
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16.
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Saúde e comunicação numa sociedade em rede : o caso português / Rita Espanha ; pref. Isabel Mota
Monografia
Publication
Lisboa : Monitor, 2009
Description
XII, 173 p. : tabelas, gráficos ;
23 cm
LocationBiblioteca Egas Moniz
Availability
Available (2).
Reference (1).
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Enabling health : policy and administrative practices at a crossroads / Roxanne Louiselle Parrott, Mary Louise Kahl, Edward W. Maibach
Analítico
Availability
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Conhecimento, inovação e comunicação em serviços de saúde / org. Francisco José Aragão Pedroza Cunha, Cristiane Pinheiro Lázaro, Hernane Borges de Barros Pereira
Monografia
Publication
Salvador : EDUFBA ; Rio de Janeiro : Fiocruz, 2014
Description
240 p. ;
23 cm
LocationBiblioteca Egas Moniz
Availability
Available (1).
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O acesso à informação de saúde : direitos, procedimentos e garantias / Sérgio Pratas ; pref. José Manuel Silva
Monografia
Publication
Vila de Rei : Caminhos de Pax, 2015
Description
138 p. : il. ;
23 cm
LocationBiblioteca Egas Moniz
Availability
Available (1).
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